RoofR built a beautiful product for roofing measurements and proposals. SimpliScale builds the AI voice agent that answers the call before RoofR ever sees the lead. Here's how the two work together.
SimpliScale
RoofR is your system of record for measurements, quotes, and proposals. SimpliScale is the AI layer that handles inbound calls and qualification before the lead ever hits your CRM. Use RoofR for what it's great at — instant roof reports, proposals, deal management. Use SimpliScale for the 24/7 AI voice agent that captures every storm-season call and feeds qualified leads into RoofR. Together they're the full stack for a modern roofing company.
SimpliScale isn't a RoofR replacement. Here's what RoofR legitimately does better than anyone, and why you should keep using it.
AI-powered measurement reports from satellite imagery in minutes. Saves hours per estimate and beats EagleView pricing.
The proposal experience is genuinely best-in-class for roofing — clean, fast, mobile-friendly. Closes deals.
Built by roofers for roofers. The pipeline stages, the language, the integrations — everything maps to how a roofing company actually runs.
AI-assisted proposal copy and pricing automation that speeds up the bid-to-close cycle.
No CRM does everything. Here are the four AI-layer gaps we consistently see in $1M+ RoofR operators.
RoofR doesn't answer your phone. When a homeowner calls at 9pm during a hail storm, RoofR isn't the tool — you need an AI voice agent that picks up, qualifies, and books the inspection.
Storm-chasing roofing has unique qualification needs (insurance status, deductible, damage type, time-since-event). Generic AI tools can't do this. Custom AI can.
RoofR handles leads once they're in. SimpliScale handles getting them in — Facebook lead ads, Google LSA, web chat, missed calls, all funneling into one qualified pipeline.
RoofR is a great SaaS product with SaaS support. SimpliScale is a founder-led agency — Nick takes every call. Different model for businesses that want a strategist, not a ticket queue.
The four pieces of custom AI that RoofR doesn't offer at any tier — and that we build for every $1M+ operator.
Custom voice agent answers every storm-season call 24/7. Qualifies the homeowner. Books the inspection. Then drops a clean lead into RoofR ready for the measurement report.
When a hail storm hits and your phones blow up, the AI handles 100+ simultaneous calls without missing a single one. No more lost commission to the competitor who picked up.
AI trained on insurance claim qualification — deductible, damage type, carrier, claim status. Only the right leads hit your RoofR pipeline.
AI calls last storm season's unconverted leads. Re-qualifies them. Books the inspections RoofR will quote.
A $2.3M Dallas roofing company running RoofR added SimpliScale before the 2025 spring storm season. During one March hailstorm week, the AI voice agent fielded 340 inbound calls their old answering service would have missed half of. Result: $180K in additional booked inspections across the storm season — all measured and proposed inside RoofR.
Eight dimensions for thinking about how the two stack together. Different jobs, different layers.
| Dimension | SimpliScale | RoofR |
|---|---|---|
| Type | Custom AI agency | Roofing-specific platform (measurement, proposals, CRM) |
| Pricing | $1.5K – $6K/mo (custom-quoted) | $99 – $799+/mo |
| What It Owns | AI layer — voice agents, qualification, follow-up | System of record — measurements, quotes, proposals, pipeline |
| AI Voice Quality | Custom 24/7 AI voice agent + storm-season qualification logic | AI proposal generation, measurement automation |
| Customization | Built specifically for your business | Roofing-specific workflow, configurable inside platform |
| Integration Depth | Native integration — booked leads flow into RoofR for measurement + quote | N/A — it IS the CRM |
| Founder Access | ✓ Direct to Nick Cornelius Hands-on | ✗ SaaS support team |
| Best Fit | RoofR users who need 24/7 AI voice agent + storm-season call capture | Roofing companies wanting a vertical-specific platform |
Per-month spend for a typical mid-market home service operator. Different layers, different costs.
Not every RoofR customer needs SimpliScale on top. Here's how to know if you're the kind of operator who does.
RoofR is amazing for the measurement and proposal side. But during spring storms our phones light up and we used to miss half the calls. SimpliScale built us a voice agent that handled 340 calls in a single hail week. Every qualified lead landed in RoofR ready to quote. Best storm season we've had.
Honest answers about layering SimpliScale on top of RoofR.
No. SimpliScale isn't a CRM or a measurement tool. Keep RoofR for what it does brilliantly — instant measurements, proposals, deal management. Add SimpliScale for the 24/7 AI voice agent and qualification layer that sits in front of RoofR.
Yes. When the AI books a roof inspection, the lead lands in RoofR as a qualified opportunity with customer info, address, damage description, insurance status, and urgency — all populated. Your team just runs the measurement and quote.
We train it on your exact qualification criteria — insurance carrier, deductible, damage type (hail/wind/age), days since storm, claim status. It uses your top closer's actual script. Only leads worth quoting hit your RoofR pipeline.
Yes. We build separate qualification flows for insurance-claim leads vs cash-pay retail leads. The AI routes each to the appropriate workflow in RoofR — restoration team for insurance, retail team for direct pay.
Instant. The AI can handle hundreds of simultaneous calls without dropping any. Compare that to a human answering service that can only handle one call at a time and you see why missed-call recovery is the single biggest ROI lever in storm-season roofing.